Are you looking for everyday sports, athletic & fitness apparel that isn’t baggy or too tight or too long or too short but instead fits you perfectly no matter what?
Well, we have just the thing… Made to Measure Sportswear!
Saying No to Size Charts!
A cursory glance at the history of size charts will tell you that Size Charts only became mainstream to facilitate the mass production of clothes. They are and always have been a compromise that consumers have just learned to live with.
This compromise however has meant many a grueling hour spent in changing rooms, utter dismay when that t-shirt you ordered online turns out to be tight and the frustrating journey back to the post office to send in the return.
All of that even when you are lucky enough to have a body that clothing brands consider “standard”! What if you fell outside of the “standard dimensions”? And many of us do, one way or another… What then?
So, it’s laughable when mainstream brands promise “perfect fitting clothes”, when we all know that no two bodies are alike. The solution though has always been there. In fact, when you see those “perfectly fitted” clothes on models, it’s usually that very solution in action.
Made to Measure – Tech Edition!
It is all over the news! Made to Measure aka MTM is back.
In the age of mass fashion, made-to-order finds new appeal
The rise of bespoke clothing: Is made-to-measure the answer to fashion’s sustainability crisis?
The Rise Of Made To Order Fashion: Are Made To Order Brands Retail’s Solution?
Tinker, tailor … the return of made-to-measure clothes
And why not? Be it a tailor setting up shop on Instagram or 3D Knitting Machines getting traction. MTM is inclusive, efficient & good for the environment.
Yes, there was always the bespoke suit, the high-end tailor on the high-street charging 1000s of dollars and taking months because things were being done by hand.
That’s why, till now, bespoke & made to measure were synonymous with luxury and something only the very rich could afford.
There are many new businesses now, that are offering MTM options for a wide variety of products using technological innovations to control both costs & increase production efficiency.
Made to Measure Sports & Fitness Apparel
This is where we come in! At RAGE Custom, our focus has always been sports related products. So, while you have the basics sorted like jeans, dress shirts, dresses & suits. We are excited to be the first to offer the largest range of sportswear that you can customize and order in your exact measurements.
With us, it’s not only the size! Our customers can also customize the colors or add graphics to their made to measure pieces right on our website or contact us for our Free Design Service.
So how do we deliver all of this within 15 days, ensure perfection and keep prices in check?
Our Tech Stack
We use a proprietary production process, that includes cutting edge 3D modelling & digital pattern making software. Allowing us to create perfect fitting garments based on your sizing information.
In a nutshell, here is what the process looks like:
Step 1 – You give us your measurements by filling in a simple form.
Step 2 – We input that data in a program to create a 3D avatar.
Step 3 – We take the base pattern of the garment you ordered & drape it on your 3D avatar for a virtual fitting.
Step 4 – We then export a DXF file of that adjusted pattern.
Step 5 – Lastly, the fabric is laser cut, stitched, finished & dispatched!
To eliminate errors, our team of fashion designers & seasoned craftsmen oversee & verify the output at every step of the process.
A ‘Big’ Start
Our first ever order came from Jens in Germany, who went through the above process & ordered a Coach Jacket.
Here’s the picture of the jacket that we sent…
It’s quite a nice jacket, nice colors, cool graphics, lots of little details but perhaps what’s most apparent is its size. It looks a little big, doesn’t it?
How big? You might wonder…
Well, that sweatshirt you see on top… that’s an Extra Large (XL)!
Because as it happens, Jens is 7 feet 6 inches tall!
But what really makes it super special for us, is the feedback telling us that we did a good job.
Jens placed another order for running pants & hoodie an hour after sending the above, which was just brilliant!
So, in case you were unsure, rest assured, however big & tall you are, we’ve got you covered.
Ready to stand up to size charts?
If you have a few minutes to spare, we encourage you to get your REALFit ID sorted today.
That way whenever you are ready, you can order any product from our expanding athleisure range in your exact measurements.
Having a REALFit ID makes it really convenient if you are ordering for someone else or if someone else is going to be ordering for you.
Simply ask or tell them your REALFit ID and they can place an order for you without having to get into a discussion about sizing!
Bespoke? Yes, we do!
We are developing new products and updating our website regularly, but we have a long journey ahead of us. It’s possible that you might need sports/fitness clothing that’s still in development or we haven’t gotten to yet.
That’s exactly what happened when Thomas contacted us looking for Pilates Shorts. He gave us a few references; we went back & forth with a few ideas and were able to deliver something that he really liked.
Intrigued? Why not try our Bespoke Sportswear Service yourself!
So just to recap…
Size Charts were created to standardize clothing. Human bodies don’t work like that.
Since we didn’t have an alternative earlier, a million brands popped up, all with their own take on sizing.
We don’t have to live with that anymore because Personalization & MTM are the future of all clothing!