New Initiative: RAGE Custom Commits 1% of All Card Transactions to Carbon Removal
We’re excited to announce a significant new sustainability initiative at RAGE Custom. As part of our ongoing commitment to the environment, we are now dedicating 1% of all card transactions towards carbon removal efforts. This bold step is part of our pledge to not just minimize our carbon footprint but to actively participate in restoring the planet’s balance. Read on to learn more about how every purchase you make not only fits your unique style and needs but also contributes to a greener tomorrow.
Why Made On & To Order?
In today’s fast-paced world, environmental challenges have rapidly climbed to the top of global concerns. From rising sea levels to record-breaking heatwaves, our planet is sending clear distress signals.
As industries continue to grapple with their environmental footprints, innovative business models emerge as frontrunners in the race to make a positive impact.
We believe that one such model is our “Made on & to Order” approach.
At RAGE Custom, we’ve always believed in creating unique products that speak to individual preferences. But beyond just personalized aesthetics and performance, there’s an underlying narrative: a commitment to our planet.
Our “Made on & to Order” model isn’t just about customization; it’s a pledge to minimize waste, conserve resources, and actively contribute to a sustainable future.
In this post, we delve into the profound environmental advantages of this approach and how RAGE Custom is leading the charge in the sports goods and apparel industry.
The Environmental Impact of Overproduction in the Apparel and Sports Goods Industry
The allure of the fashion and sports goods industries often lies in the latest trends, promising the newest styles and innovations. However, behind the glossy exteriors, there’s a hidden cost – the detrimental environmental consequences of overproduction.
Mass Production and Its Wasteful Consequences
Every year, millions of unsold items from various brands end up in landfills or incinerators.
This overproduction isn’t just a financial drain; it’s a devastating waste of resources. Water, energy, and raw materials are expended on goods that never see the light of day in a consumer’s life.
The Disposable Culture
Driven by rapid fashion cycles and the easy availability of cheap goods, we’ve become a society where disposability is often prized over durability.
This trend has intensified the environmental burden. Products manufactured for brief lifespans contribute significantly to waste, demanding repeated production cycles that further strain our planet.
Carbon Footprint Overload
With mass production comes the added responsibility of transportation. Moving bulk goods across countries and continents involves significant carbon emissions, further exacerbating the climate crisis.
At RAGE Custom, we recognized these challenges early on. The question for us was never about how many we could produce, but rather, how can we produce better?
Our “Made on & to Order” model was born out of this introspection, ensuring that every item we craft has a purpose and a proud owner, reducing the excesses that plague the industry.
“Made On & To Order” – A Sustainable Alternative
For us, the concept of “made on & to order” is more than just a business model; it’s a philosophy that places the environment and customer at its core.
Minimized Waste and Environmental Impact
Every customized product from RAGE Custom is crafted with precision, designed specifically for an awaiting customer.
This ensures there’s no overstock lying around, waiting to be discarded. By producing only what’s needed, we significantly reduce waste and the environmental hazards associated with disposal.
Quality Over Quantity
At RAGE Custom, the emphasis is on producing items of exceptional quality. When goods are designed to last, they naturally resist the throwaway culture prevalent in today’s market. Our customers invest in products that not only cater to their unique tastes but also stand the test of time.
Reduced Energy Consumption
On-demand manufacturing means our energy consumption is tailored to demand, avoiding the unnecessary burning of resources associated with large-scale production.
It’s a system that’s efficient, responsible, and in harmony with the planet’s needs.
Our Commitment to Eco-friendly Delivery
The journey of our customized products doesn’t end once they leave our production facilities. It’s essential to ensure that their transit to your doorstep is just as environmentally conscious as their creation.
Partnering with the Best
In our quest to make every facet of our business eco-friendly, we’ve partnered with DHL. As a global courier and logistics giant, DHL is not just about speed and reliability.
They have shown a steadfast commitment to reducing their environmental impact, making them an ideal partner for RAGE Custom.
Green Logistics
DHL’s GoGreen program is a testament to their dedication towards a sustainable future. By optimizing routes, increasing fuel efficiency, and investing in clean transport solutions, they are setting new standards in green logistics.
Choosing the right delivery partner is more than just about timely deliveries; it’s about ensuring that the journey from our hands to yours is in harmony with our planet.
With DHL by our side, we’re confident that every RAGE Custom product reaches you with the least environmental impact possible.
Acknowledging Our Materials: Striving for Balance
In the dynamic world of sports goods and apparel, innovation often means harnessing the power of diverse materials.
At RAGE Custom, we work with composites, polyester, and other advanced materials to deliver top-tier products to our customers. We are acutely aware that these materials, while offering unique advantages in performance and durability, also come with environmental implications.
Recognizing this, we continuously strive to strike a balance. Our commitment to the “made on & to order” model ensures that these materials are used judiciously, minimizing waste.
Additionally, by adopting responsible waste management practices and investing in eco-friendly initiatives, we aim to offset the environmental footprint of our products.
Giving Back: RAGE Custom’s Pledge for a Greener Tomorrow
At RAGE Custom, we’re not just passionate about crafting bespoke sports goods and apparel; we’re fervently committed to playing our part in ensuring a greener future for coming generations.
1% Towards a Better Tomorrow
We’re excited to announce our new initiative with the help of Stripe:
For every card payment we receive, 1% will be donated towards carbon removal.
It’s not just about offsetting our carbon footprint but actively participating in restoring our planet’s balance.
Why Carbon Removal?
With the escalating climate crisis, it’s no longer sufficient to just reduce our emissions. Proactive measures like carbon removal are essential to reverse the damage already done.
By supporting carbon removal projects like Frontier, we’re investing in cutting-edge technologies and initiatives aimed at extracting excess carbon from the atmosphere.
Inviting Our Community
This isn’t just a corporate initiative; it’s a community effort. Every purchase you make contributes to this cause. Together, as a community of sports enthusiasts and nature lovers, we can pave the way for a brighter, greener future.
At the heart of RAGE Custom lies the belief that businesses should be catalysts for positive change.
With every product we craft, every delivery we make, and every transaction we process, we’re stepping closer to a world where the sports we love don’t come at the planet’s expense.
